“With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.”Īdobe Firefly: Giving Creators New SuperpowersĪdobe is designing Firefly to give all creators superpowers to work at the speed of their imaginations. “Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, president, Digital Media Business, Adobe. These innovations are developed and deployed in alignment with Adobe’s AI ethics principles of accountability, responsibility and transparency. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimize and review billions of pieces of content with power, precision, speed and ease. Adobe Firefly will be part of a series of new Adobe Sensei generative AI services across Adobe’s clouds.Īdobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. Adobe Firefly will bring even more precision, power, speed and ease directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows where content is created and modified. Today, Adobe (Nasdaq:ADBE) introduced Adobe Firefly, a new family of creative generative AI models, first focused on the generation of images and text effects. Adobe is planning to enable customers to extend Firefly training with their own creative collateral, generating content in their own style or brand language.Adobe will introduce “Do Not Train” tag for creators who do not want their content used in model training tag will remain associated with content wherever it is used, published or stored.Adobe Firefly will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.Adobe launches beta of first Firefly model focused on commercial use.First Adobe Firefly model will empower customers of all experience levels to generate high quality images and stunning text effects.

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