I’ve heard how effective the last campaign was and I’m sure this next devilish round will be equally successful at raising brand awareness and making people smile.”

“For me as a director, the scripts and the campaign are a home run. “I love this campaign,” says Casey Storm. We hope to continue to capitalise on the success of the campaign with many more films.” says FRED & FARID Los Angeles creative agency. They understand the power of creativity and are willing to take risks and to be bold and disruptive. “We feel so lucky to have such an amazing client partner. With the continuation of this daring campaign and its innovative digital life insurance product, Ladder is cementing its position as the unavoidable disruptor in life insurance - attracting a new generation of consumers and flipping traditional life insurance rhetoric on its head to create easy and open conversations within families. Once again, dad escapes the outlandish trap (mostly) unphased, retorting “I’m ok guys!” with his signature happy-go-lucky demeanour. Ladder, the company offering flexible life insurance in minutes, today released 'Crocodile,' the second installation of its ' So Good' brand campaign - a series of humorous and memorable films built around the unique consumer insight that almost one in two couples with life insurance joke about taking each other out for the pay out.Ĭreated in partnership with creative/culture agency FRED & FARID Los Angeles and award-winning director and costume designer Casey Storm (of Spike Jonze and David Fincher credits), the new film stars the Ladder mom unleashing another inventive plot on her beloved husband: this time with the ruse of a romantic parental rendezvous and a little help from a crocodile.

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